The technical setup of faceted category systems on ecommerce sites can make or break a website’s organic visibility. There are common issues in off-the-shelf and proprietary e-commerce platforms which mean that the sites using them aren’t able to rank for all of the terms that they should.
Attend Alec's webinar if you want to know:
- how to discover what your customers actually care about in a product, and how they search to solve problems
- the website architecture that ecommerce giants use to rank for every keyword that their customers search for
- the risks of faceted navigation, and how to mitigate these
- the tools and research you need to start moving towards an optimal faceted navigation system.
Alec Bertram is the co-founder of Allotment Digital. He has worked in marketing for the past 10 years and is on a mission to bring traditional marketing ideas and processes to SEO. With his company he is helping ecommerce businesses to better target their customers through search.
