How to really measure SEO in 2016

 

We are challenged by a paradox: too much data and not enough data. With today's challenges, we can no longer measure SEO performance.

• Google Analytics is now hiding over 80% of organic search phrases under (not-provided).
• Both organic and brand queries fall together under Organic Traffic in Analytics.
• Individual keyword rankings are not enough to measure overall site performance.
• Seasonality impacts SEO traffic.
• Some keywords convert better than others.

This guide will show you how to put every piece of the puzzle together and use every information you’ve got in such a way that you’ll finally be able to measure SEO performance.