Search Engines are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some companies are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earned traffic and click-through rates from search and social - two of the fastest-growing marketing channels around.
Pete Campbell is the founder of Kaizen, which helps businesses big and small deliver mind-blowing SEO, PPC and Content Marketing strategies.
Pete Campbell