We are challenged by a paradox: too much data and not enough data. With today's challenges, we can no longer measure SEO performance.
Google Analytics is now hiding over 80% of organic search phrases under (not-provided).
Both organic and brand queries fall together under Organic Traffic in Analytics.
Individual keyword rankings are not enough to measure overall site performance.
Seasonality impacts SEO traffic.
Some keywords convert better than others.
This guide will show you how to put every piece of the puzzle together and use every information you’ve got in such a way that you’ll finally be able to measure SEO performance.